WHAT IS BRANDING?

AND WHY DO YOU NEED IT?

branding is…

Branding is a reputation. Branding is the process of merging vision, values, strategy, and design in a meaningful cohesive way. It is an entire customer experience and how the company is perceived; how they feel about what you do.

A brand stands out because it takes into account the intangibles like a company’s message, mission, culture, voice, and tone. Branding includes the values and personality you use to express your message and mission. It also sets you apart using elements such as color theory and typography to define a visual language. It is a collection of moving parts working together to make you meaningful. Yes, a great brand application aids you in communicating more effectively with your target audience and reaching your goals.

Your branding needs to strategically answer these questions: What problem do you solve for your audience? What is your business’ personality and tone? What are your objectives and how do you communicate them? Who are your customers and competitors? A successful brand will flourish with these answers in it’s pocket.

Here at Cheylee Designs, we are visual communicators and problem solvers. We will help you answer BIG questions, build your brand, and deliver assets that will set your business on the right path. We are here to guide you through your branding process and start making you meaningful.

Branding is not…

Along with explaining what branding is, we want to share some common misconceptions. Branding is not only a logo. It is not a product, company name, or slogan. It is not a short-term goal. Branding is not a cool color palette or a set of pretty Instagram posts. Although those are most definitely included!! Your logo, or your product or service alone, won’t thoroughly convey the true power of your company~ regardless of how great its design is. Your marketing is not your brand either~ It needs to work in harmony with your brand.

Cheylee Designs excels in making all these gears work together and help you express your true power and value to your ideal clients: Through developing a unique, strategic, cohesive brand.